Papkrast Group

EFFECTIVE MARKETING

The Papkrast Group is internationally recognized as a marketing agency with over 20 years of experience in this field. Since 1999, Papkrast Group specializes in coming up with effective and creative marketing and advertising content for campaigns. Simply put, our mission is to help our clients hit their targets, regardless of where they operate in the world.

Here are a some of the effective marketing tools that we have created and developed for some of our most successful clients.

SIX PILLARS OF DIGITAL MARKETING

1. Strategic Initiatives.
2. Marketing Integration.
3. Digital Transformation.
4. Business & Revenue Model.
5. Budgets & RIO
6. Systems, Structures & Processes.
7. Resources & Skills.
8. Marketing Technology.

1. Forecast.
2. Digital KPI’s.
3. Digital Dashboards.
4. Customer Profiles.
5. Attribution.

1. Paid Media.
2. Owned Media.
3. Earned Media.
4. Offline & Online Integration.
5. Attribution.
6. Always on and Campaign Investment.

1. Content Marketing Strategy.
2. Top of Funnel.
3. Middle of Funnel.
4. Bottom of Funnel.

1. Eb Customer Journeys.
2. Landing Pages.
3. Middle of Funnel.
4. Multichannel path to purchase.
5. Conversion Rate Optimization.
6. Personalization.

1. Email Marketing.
2. Mobile Messaging.
3. Human Assisted Chat.
4. Automation & CRM

A strong focus on each of these six pillars is important regardless of the size of business. The six pillars help a lot and will show you that success in digital marketing is more than just about digital media and platforms. Creating an effective digital experience, messaging and quality content to fuel your digital strategy are all very important as well.

HOW DIGITAL MARKETING DIFFERS FROM B2B & B2C MARKETING

Most of the biggest brands in the world today including the giant digital platforms like Facebook (Meta) and Google (Alphabet) are consumer brands, but when considering how best to use digital strategies, it is very crucial to consider business-to-business brands as well. There are thousands of B2B companies that often serve B2C brands.

We at Papkrast Group have developed our Effective Marketing planning framework so that it works equally in both B2B and B2C markets. This is the most effecase since it integrates your customers’ digital experiences interacting with brands across the full customer journey defined as REACH – ACT – CONVERT – ENGAGE.

HOW DIGITAL MARKETING DIFFERS FROM B2B & B2C MARKETING

Most of the biggest brands in the world today including the giant digital platforms like Facebook (Meta) and Google (Alphabet) are consumer brands, but when considering how best to use digital strategies, it is very crucial to consider business-to-business brands as well. There are thousands of B2B companies that often serve B2C brands.

We at Papkrast Group have developed our Effective Marketing planning framework so that it works equally in both B2B and B2C markets. This is the most effecase since it integrates your customers’ digital experiences interacting with brands across the full customer journey defined as RACE [ REACH – ACT – CONVERT – ENGAGE ].

CONSULT WITH US

Papkrast Group (Pty) Ltd has a smooth and easy consultation process that is very affordable for everyone. For only R1000 per hour, we will spend time talking, chatting or texting to discuss all the details for your Website Design.

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