Our approach was to keep it as natural as possible. “Imbewu” is the zulu word for a seed. So, as creatives, our mandate was to find the most suitable way to convey the Imbewu Stokvest Message to the people.
We were very excited to receive a call from Kunene Makopo Risk Solutions about a new product that they we launching. Imbewu StokvestTM is a unique product that is created in the spirit and values of abantu of South Africa which secures people’s financial growth, while protecting their legacy.
The brief was to use selected photos from their library and create an advert that communicates their message to their prospects.
