The importance of branding

7 OCT 2016
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The importance of branding

Having being involved in the branding process of many brands in the past 20 years, we have learnt that a brand represents the sum of people’s perception of a company’s product, service, reputation, advertising, personality and logo. It is the joint combination of all these elements parts that make sure that great businesses stay at the top. The following, are the reasons why you should consider branding solutions that Pap Krast Creations offer:

The first one, is the financial Value Builder. Major Companies that publicly trade on a stock exchange are often valued on the actual hard assets of the company and much of this value is because of branding of the company. All the companies that have strong brands are usually guaranteed future business. It goes without question that, the greater a company’s efforts to build on to their brand value, the better their financial return will be from their efforts.

The second one, is a good first impression A professional, consistent and unique appearance builds credibility and trust. Customers are more likely to purchase from a business that is visually well polished and legit. Emotional reactions are hardwired into our brains, and those reactions are real influencers to all buying decisions.

The third, is that good branding is an advertising booster. Good branding in advertising is one of the most important components of your brand. The medium chosen to advertise and the targeted demographic for advertisements builds a brand. Without good branding in advertising campaigns, a company puts itself at a risk of losing their ability to expand into new markets. Too much focus on advertising causes the company to over-whelm the customer.

The forth is recognition improvement. A company or brand logo is one of the most important components of any business. Think of how immediately recognisable the golden logos of Pap Krast, Nike, Audi, Apple or Coca Cola are to the eye. Logos are on every piece of correspondence and advertising that is done for brands. A successful logo design is one that is simple enough to be memorable and powerful enough to give the desired impression of your company or brand.

Pap Krast Creations offers measurably successful branding solution that would suit your company or brand.

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