Blog

14 SEP 2016
  • Pap Krast Creations Scuplture Painting
  • Pap Krast Creations Door Stopper
  • Pap Krast Creations Door Stopper
  • Pap Krast Creations Shadow Caster

The difference between art and design.

At Pap Krast Creations we believe that design can be art and art can be design. The difference is how the subject is used, viewed, expressed, positioned etc. Creativity at its peak, allows art and design to be one.

A good example of this is our "half circle of friends" sculpure. This sculpture was received as a gift from friends back in 2006. In its original condition, the circle had eight friends. Now, only four remain. Strong.

The "Half Circle of Friends" is our candle holder, key holder, slamming door stopper and even a coffee mug station in our art studio. As an artpiece it represents a united family that has been broken and remained a family regardless of the loss. Strong.

The technique and materails used to create the sculpture is the art side of this piece. How this sculpture is supposed to make you feel of think about the topic of family or teamwork is the design. Being a candle holder, primarily and obviously…this is a design by night. It’s function is? Yes you guessed it..to hold a lit candle. The art side of this design is the silhouettes that are cast on the wall, shaped by the escaping light between the circle of friends. Pap Krast Creations is fully aware of the close relation between the two and always applies these fundamental principles in our creative, research and service delivery process to consistently achieve great results for ourselves and our clients.

The Half Circle of Friends os available to you should you desire to own it.

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7 OCT 2016
  • Pap Krast Creations Branding Photo Manipulation Photoshop Symbolism Communication
  • Pap Krast Creations Retail Concept
  • Pap Krast Creations Branding Embroidery Corporate Identiy
  • Pap Krast Creations Footwear Product Branding

The importance of branding

Having being involved in the branding process of many brands in the past 20 years, we have learnt that a brand represents the sum of people’s perception of a company’s product, service, reputation, advertising, personality and logo. It is the joint combination of all these elements parts that make sure that great businesses stay at the top. The following, are the reasons why you should consider branding solutions that Pap Krast Creations offer:

The first one, is the financial Value Builder. Major Companies that publicly trade on a stock exchange are often valued on the actual hard assets of the company and much of this value is because of branding of the company. All the companies that have strong brands are usually guaranteed future business. It goes without question that, the greater a company’s efforts to build on to their brand value, the better their financial return will be from their efforts.

The second one, is a good first impression A professional, consistent and unique appearance builds credibility and trust. Customers are more likely to purchase from a business that is visually well polished and legit. Emotional reactions are hardwired into our brains, and those reactions are real influencers to all buying decisions.

The third, is that good branding is an advertising booster. Good branding in advertising is one of the most important components of your brand. The medium chosen to advertise and the targeted demographic for advertisements builds a brand. Without good branding in advertising campaigns, a company puts itself at a risk of losing their ability to expand into new markets. Too much focus on advertising causes the company to over-whelm the customer.

The forth is recognition improvement. A company or brand logo is one of the most important components of any business. Think of how immediately recognisable the golden logos of Pap Krast, Nike, Audi, Apple or Coca Cola are to the eye. Logos are on every piece of correspondence and advertising that is done for brands. A successful logo design is one that is simple enough to be memorable and powerful enough to give the desired impression of your company or brand.

Pap Krast Creations offers measurably successful branding solution that would suit your company or brand.

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