HOW A LOGO IS BORN

20 OCT 2016

From Scratch

We were recently briefed by 360 degrees solutions to come up with a logo that represents travel and tourism. The company name is 2 lefties.

Our approach was quite literal because the concept seemed just right for the objective. Our use of colour and shape is young, dynamic and exiting to complimet the client's service offering and brand personality.

The use of the two arrows and the copy we intentional to emphasise the suggestion, making the logo partially a call to action.

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